You Don’t Have to Hustle for Confidence

In our latest Peaceful Mompreneur podcast episode, we delve into the profound difference between worldly confidence and God-given confidence with Joy Rowland, a certified business growth strategist and founder of the Joyful Money brand.

“The confidence the world teaches is all about appearances—productivity, performance, expertise. But if it’s not built on a solid foundation, it won’t last.”

Joy illuminates how the confidence the world teaches is based entirely on external factors—your achievements, knowledge, education, productivity, and performance—while true confidence is anchored in our identity as children of God. This distinction forms the bedrock of successful, sustainable businesses built on faith rather than frantic hustle.

Transforming Your Thoughts, Transforming Your Results

“Every result in your life can be traced back to a thought you believed.”

Joy introduces a powerful framework called the CTFAR model (Circumstance, Thought, Feeling, Action, Result), which provides a practical pathway for mompreneurs to rewire their thinking and transform their business outcomes.

This model begins with identifying the neutral circumstances of your life, examining the thoughts you choose about those circumstances, recognizing the feelings those thoughts generate, understanding how those feelings drive specific actions, and seeing how those actions create your results.

“If you want to create different results, you have to think different thoughts.”

Rather than just setting goals, Joy encourages mompreneurs to reverse-engineer success—starting with the outcome you want (like consistent $10K months), identifying the actions required to get there, and working all the way back to the thoughts that will fuel the right mindset and momentum.

Grounded Mornings, Grateful Hearts

“When I start my day in gratitude, I create magic for the rest of the day.”

Joy shares how she begins her day at 5 AM with prayer, meditation, and gratitude walks. This daily rhythm shifts her mindset from scarcity to abundance, from hustle to surrender.

“$50K months won’t change your life if you’re not already content with what you have.”

She reminds us that more income doesn't necessarily equal more happiness—especially if it comes at the expense of peace, presence, and purpose. Her advice? Start with gratitude. From that posture, everything flows more freely.

Going All-In on God’s Plan

“If God called you to it, you don’t need a backup plan.”

One of the most powerful takeaways from this conversation is the importance of discernment. Before scaling, before selling, before strategizing—seek the Lord.

“When you’re in the business God has called you to, success feels like a partnership—not a struggle.”

Joy encourages entrepreneurs to confirm their calling and move forward with bold, unwavering faith. She warns that creating backup plans can quietly sabotage your success by feeding fear and hesitation. Going “all in” means walking in full alignment and trusting God with the outcome.

Boundaries, Babies, and Bold Moves

“Being a mom is my number one calling—and that’s what gives me the strength to show up fully in business.”

Joy opens up about the unique challenges of motherhood and entrepreneurship. After three miscarriages, she sees her daughter as a sacred gift—and shapes her business in a way that honors that sacred role first.

“Business is the playground where I get to co-create with God.”

She speaks about the importance of rhythms, flexibility, and protecting time with her daughter—while still pursuing excellence in her work. The key? Knowing her roles, setting healthy boundaries, and staying grounded in her identity in Christ.

What to Do When You Feel Stuck

“You already have everything you need—you just need to realize your power.”

For the Christian mompreneur who feels stuck, Joy says the first step is to reconnect with Scripture. Let God remind you of who He is—and who you are. From that truth, you’ll begin to move differently.

She also encourages women to do the deep work around money stories, self-sabotage, and imposter syndrome. Most of our money beliefs are subconsciously formed by age 7—but they don’t have to define us now.

“Stop trying to pity yourself. Realize your power as a daughter of the King.”

Final Encouragement

“If you brought your business to God, He’d ask, ‘What are you talking about? I already gave you everything you need.’”

This episode is a powerful invitation to stop striving and start partnering. Joy reminds us that God isn’t asking us to hustle harder—He’s asking us to believe Him, trust His timing, and take action from a place of peace, not pressure.

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Healthy, Sustainable Weekly Rhythms – It will help you create flexible, peaceful rhythms that support both your calling and your family life.

You don’t have to hustle to honor God. You just need to walk faithfully with Him.